Are you talking to the right people? – Target Market Lunch & Learn
Who are you talking to? And why does it matter?
A lot of businesses believe that their product or service is applicable to anyone, and create their marketing activity accordingly. The problem with this approach is that you can’t please all of the people all of the time, and a lot of your messages will fall on deaf ears. Wouldn’t it be better to be talking to people that have a genuine need for your services?
Marketing Specialist Jane Brocklebank will lead a MyWorkSpot lunch and learn that will challenge us to make sure we really know our customer and help us understand how more effective targeting strategies will lead to better marketing outcomes.
Who is this for?
This FREE session designed help MyWorkSpot members and guests. If are guilty of broadcasting your marketing messages to a large but irrelevant audience and would like to know how to narrow it down, then this is a must-do session for you. Find out why quality is better than quantity every time and build a clear picture of who your customers are – and make it easier to reach them.
About the speaker
Jane Brocklebank is an experienced marketing consultant who now works primarily with SMEs and specialises in building links between businesses and their customers. With a corporate background in the hospitality industry, and agency experience in account handling roles for major clients, Jane is an accomplished professional with extensive marketing, business development, and product management experience. www.janebrocklebank.co.uk
HOW TO RSVP
– If you are a MyWorkSpot resident and NearDesk card holder, then just tap in as usual.
– If you own or work for a Maidenhead-based business then you will be very welcome. Please just RSVP.